With Arcade Fire UNSTAGED, American Express created a revolutionary digital music experience — bringing together a renowned band, a legendary director in Terry Gilliam, high quality 1080 HD live streaming, and an unprecedented level of connectivity between artist and fan. From choosing the cameras, to a "tweet and greet" with the band, to impacting the stage design through shared creativity, millions of music fans could "be there" from anywhere.

To reward eager fans who tuned in early on YouTube for this UNSTAGED event, director Terry Gilliam created a special pre-show with the band that was part behind-the-scenes, part variety show, and entirely entertaining. In true Gilliam style, the pre-show allowed the early bird audience to see a fun-loving, mischievous, lighter side to their favorite band right before a night of serious music.