Project Description:
The latest evolution of American Express entertainment access, the The Official 2009 US Open iPhone gave Cardmembers a direct line to people who know the game best. Through the “Ask the Booth” feature, fans could tune into a live radio broadcast of the event on their iPhone, and then text messages directly to the radio commentator booth. The panel of experts and celebrity athletes responded directly to the questions in real-time - quite literally giving users a microphone to be heard and become a part of the radio broadcast itself. “The 2009 U.S. Open iPhone app was the next best thing to being courtside.” (C-Net)