PebblesPlay.com was launched late last year to increase penetration of Pebbles in the cereal category. Kids are familiar with the Flintstones from the packaging, but do not have a meaningful relationship with the characters because the television show isn´t on the air regularly. PebblesPlay.com was developed to reintroduce the characters and their home, Bedrock, in a way that is engaging and relevant to a new generation.
Through exciting gameplay and content for parents, PebblesPlay.com has helped bring the Flintstones and Bedrock back to life in a Stone-Age world of fun. And the results really rocked! play video